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How Does Zander Insurance’s ID Theft Plan Compare to LifeLock?

2011 November 13

The primary differences between Zander ID Theft Solutions and LifeLock are integrity, price, and a continued effort to emphasize service and value to our members.

LifeLock has been difficult to follow over the years since they have changed their program many times – often to comply with FTC (Federal Trade Commission) settlements and other class-action lawsuits.   Their initial product touted their ability to “prevent” ID Theft, and in 2010 the FTC fined them $12 million for false/misleading advertising. In 2015, they were fined $68 million for violating the terms of their original settlement.  Read more about LifeLock’s troubles with the FTC. Over the years, LifeLock has consistently tried to convince their customers that ID theft can be prevented, creating a false sense of security, and resulting in the aforementioned legal issues and dissatisfied clients. As part of the settlement, the FTC required LifeLock to establish and maintain a comprehensive security program to better protect its users’ sensitive data, as well as note in all their advertising that they cannot, in fact, prevent identity theft.

In our opinion, they also misrepresent the scope of their plan by labeling one type of service with many different names in an attempt to lead people to believe that their benefits are more extensive than they actually are. For example, their bank alert program leads clients to believe that they monitor your bank for suspicious activity – but that only applies to a handful of banks. The last we heard, they included 6 out of 10 of the top national banks but did not include thousands of regional and community banks, nor did they include credit unions. In the end, they spend a lot of money on advertising, but deliver a product that is not as extensive as it appears. Their partnership with Norton is one area in which they try to present a higher value than they actually offer. The Norton discount only applies to their first year and makes their total package drastically more expensive in the long run. Most new computers already come with anti-virus software anyway, so it’s really not a great benefit.

Since the inception of Zander ID Theft Solutions, which Dave Ramsey helped us develop to meet the needs of his listeners, the price for membership has never changed. We have constantly find new ways  to enhance the value of our program, as evidenced by the addition of benefits related to bank stolen funds protection as well as monitoring services, child protection, and lost wallet assistance, just to name a few – without ever increasing the cost of membership. We have accomplished this while covering all types of ID Theft – not just financial fraud.

Zander ID Theft Solutions is more affordable than any individual or family plan offered by LifeLock; in fact, our family plan includes comprehensive coverage for children up to age 18, with limited benefits available for adult dependents. LifeLock does not include children in any of their standard plans and charges an additional $5.99 per child for a “junior” version of their product, capitalizing on parents’ fears in order to generate more revenue. We believe our clients should have the most cost-effective option on the market so that the money they’re saving can be used to attack debt and grow wealth. More money doesn’t always mean better protection.

We know that no one can prevent ID theft from happening, so from the beginning, we have chosen to focus on our promise to help Zander clients with restoration. Dave’s endorsement of our plan is based on his opinion that you need to focus on the true risk of identity theft, which is the time and effort it takes to clean up the mess – over 600 hours, on average. We take over all the work to restore your identity to the pre-theft status. This provides peace of mind to our clients, knowing that someone is going to have their back if their personal information is ever compromised.

Overall, LifeLock’s plan may look similar to ours on paper, but our pricing, our transparency, and our commitment to excellence in customer service set us apart. Our program is a balanced approach of thorough protection and proactive monitoring, making Zander the smarter, more affordable solution to identity theft

Learn more about how Zander compares to LifeLock.

8 Responses leave one →
  1. Grady Smith permalink
    November 15, 2012

    We love Dave and has decided to leave lifelock and join the Zander Family. Life tried to put Zander Insurance down but I had done my research and found they were either unimformed or lying to me.

    I am interested to see if I could replacy my home insurance policy I have Met life right now and they recently increased my annual rates, because they say, they have had a lot of claims in WA state. This has made me unhappy with them, can you help?


  2. zanderins permalink*
    November 16, 2012

    Thank you for your comments. We have sent you an email with instructions on applying for home insurance in Washington.

  3. Kim Harbour permalink
    March 8, 2013

    What if I have already had my identity stolen? Or social used? Could I still sign up as a new client?

    Thanks Kim

  4. zanderins permalink*
    March 19, 2013

    Yes, we will cover anything that fraudulently happens from this point forward. Also, we will cover anything that happens fraudulently in your name that you didn’t know about before you became a member. We will always give advice and guidance to our clients on any pre-existing issues as well.

  5. Reg Hawes permalink
    March 27, 2013

    My wife & I own & operate a farming business operating under 2 separate entities. Would your identity theft potection extend to these entities as well?


  6. zanderins permalink*
    March 27, 2013

    Reg, unfortunately, there is no type of protection out there that can cover a business. It is legally impossible. However, if you’re a member of Zander’s Identity Theft protection plan, we would always guide you on how to handle the situation and walk you through the process of getting your business back in good standing. We just wouldn’t legally be able recover it for you. But you have unlimited recovery services that allow you the opportunity to speak with our recovery advocates whenever you’re a member.

  7. Kevin permalink
    June 25, 2013

    To whom it concerns,

    Dave Ramsey & his program is awesome but when making statements & or comparing to others I do hope you will consider being more careful in the aspect of identity theft plans/companies. I like what I see for the plan through Zander insurance but your team should look at what & how Kroll works regarding Identity Theft plan(s).
    Thank you Dave Ramsey for what you & your team are doing for the betterment of families!
    Kevin Petersen

  8. N Tareen permalink
    January 29, 2014

    This note explain my concern/question in depth, my membership renewal is due, I will send it in a day or two.

    Thanks to Dave and his fabulous team, plus Zander Insurance.

    God bless you.

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